Pip Reyes

UX/UI | Web Design | Branding

San Francisco, CA | 415-987-1304 | pip11.reyes@gmail.com | LinkedIn

SUMMARY:

  • Creative UX/UI Designer with empathy. Has 4 years experience in a Sr. Web Design and Production role and 5 years experience as an Illustrator and Artist. Worked in marketing, comics, gaming, animation, & publishing.

  • Highly proficient in Figma, Adobe Creative Suite including Photoshop, After Effects, and easily works with design tools.

  • Strong ability delivering elegant end to end UX/UI materials, layouts and flows, using brand guidelines and marketing materials, and in collaboration with engineering through agile development. Iterative and flexible in design process

  • Articulate presentation of designs in a clear and appealing manner, with strong documentation, storytelling and imagery to build consensus amongst stakeholders.

  • MFA in Visual Development, BA in Psychology and completed a User Experience Design Immersive at General Assembly. Designer with empathy and visual skills.

 

SKILLS:

User experience research

User flows

User testing

Competitive and comparative analysis

UX design

Interaction design 

Information Architecture

Rapid prototyping

Wireframes

Creating high fidelity mockups

Visual design

Illustration

Storytelling

Product design

Branding

Brand strategy

 

TOOLS:

Figma

Principle

Adobe Creative Suite (Photoshop, After Effects, Adobe XD)

 

WORK EXPERIENCE:

Sr. Web Designer | Cadence Design Systems | Jan 2020 - Present

  • Worked on over 50 design projects that include new product launches, e-commerce, page re-designs, a brand refresh, component design, page templates, design system and site integrations for B2B Digital Markting team

  • Helped create and develop a design system including typography, color, components and templates, and interactive high-fidelity prototypes and user flows. Ensured proper usability, documentation and communication of system for designers, developers and stakeholders for clarity, while also effectively adhering to company brand guidelines

  • Applied UX principles and user-centric approach to design as well as design thinking and an iterative process to finding solutions to user pain points as well as stakeholder business objectives. Used quantitative and qualitative data to inform design decisions

  • Collaborated closely with directors, project leads, designers, content strategists, web publishers and engineers through all stages of each project, serving as a main point of contact between teams, from conception to launch

  • Assisted in project managing requirement, timelines and deliverables from cross-functional stakeholders, while also building and maintaining relationships with key stakeholders; managing stakeholder expectations to ensure all teams are aligned on strategy and delivery

Branding and Visual Design | SarangHello | Jan 2020 - Present

  • Co-founded a retail business specializing in K-Pop (Korean Pop Music), with both an e-commerce site and a physical retail store

  • Responsible for the name, branding and visual identity of the business, which includes logo design, typography, color, and style guide. Branding is reflected across multiple fronts including website, social media, print materials, in-store design and more

  • Involved in business and brand strategy

  • Created brand with specificity to the visual language of K-pop, and with the user demographic in mind, creating a memorable and appealing brand that has connected with over 30k users across social media

  • Developed in-store experience and interior design as well as visual merchandising

 

General Assembly Project: ‘Smart Holmes’ | Nov - Dec 2019

  • A client project wherein my group designed a website and a branding and product strategy for a smart home technical consultation startup.

  • Conducted user research, usability tests and competitive/comparative analysis which informed our UX strategy.

  • Sketched and made wireframe designs in Figma for entire website, completing various user flows.

  • Created the clickable prototypes of user interface in Figma.

  • Produced a style guide and high quality mockup screens that successfully utilize the 'Smart Holmes' idea and the client's preferred brand voice.

 

Art Director | In Hiatus Studios | Jan 2016 - Sept 2018

  • Created logo and overall brand identity that established brand voice and guidelines.

  • Designed company website using branding guidelines that helped increase sales and brand visibility. Led creative design for covers of the company’s major products.

  • Initiated and supervised a marketing campaign that raised $10,000 in funding.

  • Wrote story & illustrated an original comic titled ‘Longshot’ as part of a series that sold over 1000 copies. Produced and iterated numerous design concepts for ‘Longshot’.

 

EDUCATION

General Assembly | User Experience Design Immersive | July 2019 - Sept 2019

Academy of Art University | MFA Visual Development | Sept 2009 - March 2013

Ateneo de Manila University | BA Psychology | June 2004 - March 2008

 

INTERESTS 

Art, Animation, Star Wars, Marvel, K-Pop, Overwatch, NBA Basketball